Thousands of British Columbians will pin small squares of moose hide on their shirt or jacket fronts Thursday as a statement of support for ending violence against Indigenous women.
The pins are part of the Moose Hide Campaign, which holds its seventh annual provincial march and gathering on the grounds of the B.C. Legislature on Thursday.
The campaign was founded by father and daughter Paul and Raven Lacerte after a moose-hunting trip along the so-called Highway of Tears. They were moved to action by the deaths and disappearances of girls and women along that route.
‘We came up with this idea to tan a moose hide, cut it up into little squares and ask men to wear it,” Raven Lacerte told On the Island host Gregor Craigie.
The Lacertes found the unusual pins sparked questions and opened the door